The Simplified 3-Step Approach

Ever feel lost when it comes to advertising?  Don't make it more complicated than it should be.

I’ve come up with a simplified, 3-step process to turn your prospect audiences into loyal customers.  

This article breaks down that exact framework, giving you a clear guide to grow your business through advertising.

1. Be Visible (Reach Your Audience)

First, get noticed. You must make your business visible to the people who need what you offer.

Grow your organic reach potential (Organic Reach): You get discovered because you've shared something useful, like a helpful video or a blog post that ranks high in search results (SEO).

Pay for competitive advantage (Paid Reach): You pay to put your business in front of your audience, using ads on social media or search engines to get noticed quickly.

2. Capture (Gather Information)

Once someone finds you, get a way to stay in touch. You can’t build a relationship with a stranger, so you need their contact information—what we call a lead. Even if you don't get their email, a site visit is still a win.

Ask for their information (Lead Generation): Offer something valuable, like a discount or a useful guide, in exchange for their email address.

Keep track of it all (CRM): Use a simple system (Customer Relationship Management) to organize your contacts and remember what they were interested in.

Capture first-party data (Site Visits): Even if someone doesn't sign up, their visit is a win. Your website can collect information on what they looked at, which helps you understand their interests so you can show them more of what they like later.

3. Re-engage (Remind, Build Frequency, Give More Information)

Now, build a relationship and earn their business. You must regularly follow up with a purpose: to give them an undeniable reason to believe in you.

Stay in touch (Follow-up): Regularly send emails or messages to keep your business top of mind.

Show them you're the real deal (Build Credibility): Go beyond selling. Share customer stories and helpful tips that prove your expertise and reinforce why they should trust you.

Retargeting (Additional Frequency): Use ads to remind people who have already visited your website about your products or services.

By following this simple, three-step framework, you're not just running campaigns—you're building a system for predictable growth. This process of becoming visible, capturing information, and re-engaging is how you transform your business from an idea into a powerhouse.

Ready to get started? Implement these three steps in your next campaign and watch your business grow.  Please comment your feedback as I would love to hear your thoughts.